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 It takes a disciplined process to produce an accelerated sales cycle.
November, 2007
Issue: 27
From the Editor:
 
This month's Networking: Is the Landscape Level for Men and Women? offers insight and experience about the differences of social networking for men and women, and Chatter Is Mightier Than The Sword brings into view the social media revolution and how this "movement has ushered in the age of consumer empowerment."
 
In our Innovative Products section you will find some interesting GPS solutions from Garmin. Garmin's Forerunner 205 sport technology can be a lightweight personal trainer, and tell you how to get home! And, turn your BlackBerry® device into a GPS navigator with Garmin Mobile™ for BlackBerry®.
 
We rearranged the right margin column to include a new Featured Podcast audio link, a link to a high traffic article from our Web site in the new Blast from the Past, and an updated A Good Read rounds out the new grouping.
 
We are always happy to hear from readers. Mike Silverstein of StandoutNET suggested we vary our subject line each month and offer readers a preview into the content. We took Mike's suggestion and made the change this month. Please keep the comments and suggestions coming our way.
Networking: Is the Landscape Level for Men and Women?
by Teri Saylor, Open Water Communications

Bob Moore holds court at his regular table in a downtown city club in Raleigh, N.C.  An executive coach, he's always there early for breakfast, armed with business cards, starting each day ready for networking. After all, he never knows who he might meet.

Networking is about connectivity. From casual gossip grapevines, to business events, to coffee shops, to sophisticated online sites, our society offers endless ways to stay connected. And one size or style does not fit all.

For more of this story, click here.
Chatter Is Mightier Than The Sword
by Todd Coats, Chief Creative Officer - Capstrat
 
Consider buying a product from a well-respected brand. Does your experience always live up to the brand promise? Now, if a brand doesn't live up to your expectations, you have a mighty big soapbox to shout from. The social media revolution has exploded, and it's giving consumers unprecedented power.

Pre-revolution, disappointment with a product simply meant I stopped buying it. Or maybe I made a scene in the store. As a consumer, by God, I control the purse strings! This brand cares about me, right? Well, not so fast. Few companies translate their brand promise from the Candyland of paid advertising to the real consumer experience. Some, like Apple and Target, are getting it right. But I've never heard a McDonald's patron leave the drive-through shouting, "I'm lovin' it!"

For the rest of the story, click here.
Innovative Products 
 
These products from Garmin International demonstrate their wide reach of innovative ideas to fulfill our desire for style, form, and function in devices for everyday activities.
 
Garmin Forerunner 205
Form meets function with Garmin's high-performance line of personal trainers - the Forerunner 205 & 305. The Forerunner 205 includes a high sensitivity GPS receiver and a new courses feature for optimal performance. The GPS tool even works on tree-covered trails and near tall buildings, so you can easily map your way back to your office, or hotel. It continuously monitors your speed, distance, pace and calories burned so you can train smarter, more effectively.
 
Garmin Mobile for BlackBerryGarmin Mobile™ for BlackBerry® - a GPS and Bluetooth® wireless package that combines server-based navigation and a GPS receiver. Easily look up addresses and services and receive voice-prompted turn-by-turn directions that speak street names. With moving maps, an intuitive user interface and off route recalculation, you'll never ask for directions again. Not sure if your phone has GPS? Visit Garmin's Buyer's Guide to find a compatible solution for your BlackBerry® or Smartphone.
Overcoming Sales Barriers
In This Issue
Social Networking - Men and Women
Chatter Is Mightier Than The Sword
Innovative Products - Garmin GPS
Featured Podcast - Sales Tip
Blast from the Past - Sales Forecasts
A Good Read - Amazon Kindle™
This month's featured Podcast on Selling
 
How can you stay in the minds of customers and prospects and not be perceived as an annoyance in their daily schedule?
 
In this episode of the One Goal - Revenue Generation ® series, Peter Kusterer of NvestNtech will describe how becoming a resource to your customer can turn you into a welcome visitor and not an unwanted pest.
 
Download this episode - "Become a Resource, not an Annoyance".
Blast from the Past 

Top down or bottom up forecasting
 
The traditional top down forecast is often based on the total revenue needs of the company that is spread equally across the sales resources for fulfillment.
 
A better alternative is to accept the initial bottom up forecast and then look closely at individual sales territories, districts, or regions for the new business.
A Good Read

Amazon Kindle
 
Introducing Kindle™

 
Three years ago, Amazon set out to design and build an entirely new class of device-a convenient, portable reading device with the ability to wirelessly download books, blogs, magazines, and newspapers.
 
The Amazon Kindle™

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