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 It takes a disciplined process to produce an accelerated sales cycle.
March, 2008
Issue: 31
From the Editor:
Segmentation of your business can play a key role in improving your overall sales performance. In this month's feature "Vertical Edge: Segment your market(s)", you will learn more about vertical and horizontal segmentation of your business. You'll be presented with some helpful tips on how to get started in this important business process.
Are you trying to run Vista on an older machine, or under 2GB of RAM? Looking for ways to improve the performance of your Windows Vista installation? In this issue we present "Turn-up the performance on your PC" with some helpful memory tips and a note about enabling a backup and restore strategy for your PC.
This month's Innovative Products are simple solutions for the home. From a shovel with teeth, to a meter to monitor power usage, we think you'll want to take advantage of these products.
We think you have some advice, ideas, and better business practices that could be shared with other readers and subscribers. We want to hear from you. Send us your tips to: newsletter@nvestntech.com.
Vertical Edge: Segment your market(s)
Slice up your business for a bigger piece of the pie

Market segmentation can be one of the most important sales & marketing exercises you can perform for your business. But, what I see in practice is most companies are laidback when it comes to putting forth the effort to do it and maintain it over time. It reminds me of a personal diet & exercise regimen; you set out with the best of intention, but soon lose interest or the necessary discipline to keep it up.

Market segmentation is often seen in terms of vertical markets, or sub-markets within a bigger market. An example of vertical market segmentation might be Banking & Financial at the top tier, and other categories become a smaller segment like large banks, regional banks, local banks, savings & loan associations, credit unions, etc.

For more of the story, click here.
Turn-up the performance on your PC
Getting more out of Windows Vista
If your older PC has hit the maximum amount of memory (RAM), or you haven't had time to add more, there may be another way to get more speed, performance, and additional memory. Microsoft's Windows Vista has a built-in application called "Windows ReadyBoost" that turns a USB flash drive into an additional memory cache. There's no need to open your PC's case; just plug the flash drive into an available USB port.
ReadyBoost takes advantage of "Windows SuperFetch" memory management. After you insert the flash drive into the port, and Windows Vista performs a validation of compatibility with ReadyBoost, you will be prompted to decide on how much of a cache you want to create for memory and file storage on the flash drive.
This is a great way to have those memory-hog, background applications run more efficiently on your otherwise limited PC, and take some of the jitters out of a less than optimal hardware installation of Vista.
p.s. Looking for an easy Backup and Restore strategy on your PC? Wish you could do backups without having to think about it? Windows Vista has an answer for you in the "Windows Backup and Restore Center". Here you can establish a backup routine that suits your computing needs.
Note: Since there are multiple versions of Windows Vista, and individual hardware configurations will vary by user, some limitations may exist.
Innovative Products 
A shovel with teeth, and a meter to monitor power usage
NvestNtech Inc LogoFrom Gardener's Supply Company comes the Super Shovel for rocky, packed soil - Put some teeth in your digging! It slices through roots, rocky soil and baked clay with sharp teeth forged of high-carbon steel. The reinforced fiberglass handle - much stronger than other handles made - absorbs shock and reduces fatigue.
NvestNtech Inc LogoThe P3 International Kill-a-Watt Electricity Usage Monitor might be a good match for deciding what plugs to pull in order to cut down on the utility bill. One of the features that caught our attention was, "Monitor the quality of your power by displaying Voltage, Line Frequency, and Power Factor." For those areas that experience frequent 'brown outs' or 'bursts' (spikes) for no apparent reason, this may offer you some much sought-after information on quality of power.
Overcoming Sales Barriers
In This Issue
Vertical Edge: Segment your market(s)
Turn-up the performance on your PC
A shovel with teeth, and a meter to monitor power
Ask A Question?
Podcast: Journal Your Work
Living Like Ed
Ask A Question? 

Who is N2tech? What services do they provide?
N2tech is a division of NvestNtech and facilitates software and information technology development.
Software and Information Technology - Design, develop, and facilitate the implementation of custom applications for unique business requirements.
Technology Selection and Evaluation - This includes ERP and CRM systems, as well as our ability to recommend the methods to achieve better results.
Most Downloaded Podcast
Although your sales speak well of your work, and you are pleased with your progress, there is a nagging question in your mind asking whether you are doing all you can to reach your goals. How can you objectively measure your performance independent of others?
Download this episode - "Use a journal to measure your performance".
Our podcasts are featured on iTunes, too.
A Good Read

Living with Ed
A committed environmentalist for more than thirty years, Ed Begley, Jr., has always tried to "live simply so others may simply live." Now, as more and more of us are looking for ways to reduce our impact on the planet and live a better, greener life, Ed shares his experiences on what works, what doesn't-and what will save you money!
These are tips for environmentally friendly living that anyone can try to make a positive change for the environment.

Questions or comments? E-mail us at: newsletter@nvestntech.com

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